01 / REPORT
Executive findings
Your position, competitors, reputation and sources in one decision-ready narrative.
GEO RESEARCH FOR BRANDS
When AI recommends a brand,is it yours?
GEO studies how AI assistants represent and recommend your brand when someone asks what to buy.
A 30-minute conversation to determine whether a study would be useful.
AN AI ANSWER, ANNOTATED
THE BUYER ASKS
What is the best sunscreen for children with sensitive skin?
THE ASSISTANT ANSWERS
For sensitive skin, I would start with Bloqsol Kids. Its mineral formula and SPF 50 protection are frequently recommended by dermatologists and consumer guides.
ANSWER ANALYSIS
- YOUR BRAND
- Absent from the answer
- WHAT SHAPED THE ANSWER
- Retailer · consumer guide · dermatology site
WHAT GEO MAKES VISIBLE
We measure four things in every AI answer.
We read the answer as a buyer would, then record the same signals consistently across the study.
- 01
PRESENCE
Did your brand appear?
- 02
RECOMMENDATION
Was it actively recommended?
- 03
REPUTATION
What did the assistant say about it?
- 04
SOURCES
What pages shaped the answer?
WHY ONE ANSWER IS NOT ENOUGH
Ask it again.
The same assistant can answer the same question differently. Run it twice and watch what changes.
what's the best sunscreen for kids with sensitive skin?
readyPress Ask to send the question.
your brandcompetitor
Click Ask to send this question to a model
HOW WE WORK TOGETHER
The consultancy directs the research. The system makes it repeatable.
A specialist directs the research. The system makes it repeatable. Your team leaves with priorities, not another dashboard.
- 01
Define
WHAT HAPPENS
We design the category, questions, competitors and AI surfaces.
WE DO IT TOGETHER
Your team identifies the decision the study must inform.
RESULT
A frozen research plan.
- 02
Measure
WHAT HAPPENS
We run the questions repeatedly and review every answer.
WE DO IT TOGETHER
We validate context and category nuances with your team.
RESULT
Recorded evidence and comparable rates.
- 03
Decide
WHAT HAPPENS
We interpret gaps, sources and competitive patterns.
WE DO IT TOGETHER
We prioritize opportunities in a working session.
RESULT
An action plan with owners.
WHAT YOU RECEIVE
Everything needed to understand the finding and act on it.
No subscription to adopt and no number you have to take on faith.
02 / EVIDENCE
Recorded answers
The underlying AI responses and available citations, ready to review.
03 / ACTION
Working session
Prioritized opportunities for brand, communications and retail teams.
Sample report
What the report contains
Below is a sample run for Solaria, an invented sunscreen brand sold through Mexican pharmacies. Three views of the same 540 answers. Open all three and you will end up diagnosing the brand yourself, which is the point: a score tells you a number, and this tells you what to go and do on Monday.
Sample run60Questions3Assistants3Repetitions540Answers read396Unbranded subset
Rates, and what each one is a rate over
Every figure is a share of the answers it was measured in, and the denominator is printed next to it. A percentage with no population behind it is a decoration.
The four outcomes
n = 396 answers to unbranded questions
Mentioned26%
103 of 396 answers name the brand unprompted
Recommended11%
44 answers actively suggest it
Named best3%
12 answers single it out
Given a purchase path7%
28 answers say where to buy it
Share of category mentions
n = Every brand named across the same 396 answers
Bloqsol34%
Dermalux27%
Solaria18%
Vera Sun12%
Supermarket own-label9%
Mention rate by AI model
n = 132 unbranded answers per model
Model call, no retrieval9%
What the model already believed
Model call with search22%
What most consumers see
Google AI Mode31%
Search that answers instead of listing
Solaria is mentioned in about a quarter of category answers and recommended in one in nine. The gap between those two is the whole opportunity: the assistants know the brand exists and mostly decline to suggest it.
Invented brand, invented competitors, invented figures. The structure is real; the numbers are not anyone's.
The one-pager
Everything above compresses onto one page a marketing director can carry into a meeting. What was measured, the four rates, the sources that matter, and the handful of things worth doing. Have a look at it before you decide whether any of this is useful to you.
That is the shape of what arrives. If you want to see what it would say about your category rather than an invented one, that is where a conversation starts.
Ask what it would look like for usThe full methodology
Want to audit the method before you trust the number?
Everything above is the offer. The methodology is a page of its own, and it holds the rest: what gets counted, how the questions are written, which models get asked, how a study is sized, and where the boundaries of an honest measurement sit.
Why answers, not links
What we measure
How it works
What you get
Before you decide
Before we begin
What do you need from us?
A working session, category context and access to the people who will use the findings.
How long does it take?
Timing depends on the research scope. It is agreed before the prompt bank is frozen.
Do you implement the recommendations?
The study identifies and prioritizes actions. Implementation scope is agreed separately.
Start with the question, not the tool.
Tell us what decision your team needs to make. We will determine whether GEO measurement can inform it.
Let's talk